Hex Mad are committed to donating at least 10% of our profits to charity.

These donations will help support some of the world’s most effective human, animal, and environmental charities, such as the Against Malaria Foundation. Charities will be shortlisted on the basis of independent evaluation by non-profits like Giving What We Can (see below), and customers will have opportunities to vote on these.

Want to have a say on which charities we support? Subscribe to the newsletter (below) to get involved!

Find out more:

How do we pick which charities to shortlist? See

How do we decide what causes to support? Causes will be selected using Effective Altruist principles (using evidence and reason to do the most good we can with the money we give). See this TED Talk for an overview, or check out

Environmental Impact

We at Hex Mad are pretty horrified by what us humans are doing to this planet, and there’s a lot that companies should be doing to minimize their negative impact (or better yet, to do some good!). As such, we have sustainability in mind through the entire game design, development, manufacturing, shipping, and distribution process. This includes:

  • Minimizing number of components to those that are strictly necessary for a smooth gameplay experience
  • Choosing the most sustainable materials we can, such as recycled paper and card, and minimizing plastic use
  • Choosing manufacturers with (relatively) good environmental credentials and availability of sustainable materials
  • Providing print-and-play versions of games (where practical) to keep shipping to a minimum


We believe everyone should feel welcome and included in gaming, so whoever you are, come on in and make yourself at home. We’ll get the kettle on.