Hex Mad plan to donate a minimum of 10% of our profits to charity.

These donations will help support some of the world’s most effective human, animal, and environmental charities, such as the Against Malaria Foundation. Charities will be shortlisted on the basis of independent evaluation by nonprofits including Giving What We Can and GiveWell, and customers will have opportunities to vote on these.

Want to have a say on which charities we support? Subscribe to the newsletter (below) to get involved!

Find out more:

How do we pick which charities to shortlist? See

How do we decide what causes to support? Causes will be selected using Effective Altruist principles (using evidence and reason to do the most good we can with the money we give). See this TED Talk for an overview, or check out

Environmental Impact

We feel most companies should be doing more to minimize their negative impact on the planet (or better yet, do some good!). As such, we try to keep sustainability in mind through the entire game design, development, manufacturing, shipping, and distribution process. This includes for example:

  • Minimizing number of components to those strictly necessary for a smooth gameplay experience
  • Choosing manufacturers with (relatively) good environmental credentials and availability of sustainable materials
  • Where possible, choosing the most sustainable materials available such as recycled paper/card, and minimizing plastic use
  • Providing print-and-play versions of games (where practical) to keep shipping to a minimum

However, as much as we’d like them not to, our products will still have an impact. So please don’t buy our sh*t unless you or the person you’re buying for really wants it. 😉

V*g Lovers

Hex Mad is vegan! This means that as a company we avoid buying animal products (for example when catering for events we run), because we’re not keen on their animal welfare, public health, and environmental implications. However this in no way means you need to be vegan to work with, or for, us. We acknowledge that most people eat meat and respect your freedom of choice.

TLDR: We like animals. But we like you too.


We believe everyone should feel welcome and included in gaming, so whoever you are, come on in and make yourself at home. We’ll get the kettle on.